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Moves can be undone.\n\nI rehearsed the database change first, took a private backup, and applied it to the live database on September 13. All 111 notes and 239 action items came through, and only the ordering data changed. Moves, reload, and undo passed in a signed-in session on desktop Chrome, desktop Safari, and Chrome with phone touch emulation. Testing on a physical iPhone and syncing across devices were still open items in my decision record.","state":"published","visibility":"public","showOnPortfolio":true,"publishedAt":"2026-11-02T02:28:28.105+00:00","isFeatured":false,"prompt":{"id":"63af5bc5-4c16-4eb4-98e6-ceac7ca9e9e1","text":"What was the most consequential decision you made?","key":"pursuit.follow.decision","isCore":false},"pursuit":{"id":"9d35142f-bd1e-493d-99d3-0e0b46f7e4e4","title":"Building Buckets"},"skills":[{"name":"Decision Making","slug":"decision-making","pillar":"Leadership & Collaboration","color":"#1F606D","credits":60},{"name":"System Design","slug":"system-design","pillar":"Technical Craft","color":"#114B5F","credits":40}],"evidenceLinks":[]},{"id":"ba44998c-7800-4f5d-b929-70bf8fc840b9","body":"I'm building Buckets, an iPhone-first app for deciding what to work on and getting it done. You capture a thought or an obligation, and Buckets tells you whether it's a Boost, Balance, or Drain, turns it into clear action items, and helps you plan and finish the right work without maintaining another system. The main screen is a Priority Board, with notes for context and actions, a planner, and reminders behind it.\n\nThere's also a desktop web companion that shares the same workspace, and a connection that lets AI assistants like Claude connect to your Buckets workspace. Changes they want to make go through a review step by default.\n\nI'm building it with AI coding agents, Claude and Codex, working on separate branches, and I merge their work through dev, then staging, then production. I released a Scratchpad menu update to production on October 21.","state":"published","visibility":"public","showOnPortfolio":false,"publishedAt":"2026-11-02T02:28:08.995+00:00","isFeatured":false,"prompt":{"id":"172c9fef-9078-46f1-bb57-7404e9e47a06","text":"What did you actually do here?","key":"pursuit.core.did","isCore":true},"pursuit":{"id":"9d35142f-bd1e-493d-99d3-0e0b46f7e4e4","title":"Building Buckets"},"skills":[{"name":"Product Management","slug":"product-management","pillar":"Product & Strategy","color":"#4C8F97","credits":60},{"name":"MVP Development","slug":"mvp-development","pillar":"Product & Strategy","color":"#4C8F97","credits":40}],"evidenceLinks":[]},{"id":"63235200-8fc7-4f2d-8e41-5589932c9565","body":"I helped create the Q3 2026 insights report with the marketing team, and Promotional Forms was one of the two products featured in it: https://insights.ampmemberships.com/\n\nThe report named two places growth stalled: keeping new customers coming in between discount waves, and knowing what happens in the lane. Promotional Forms was positioned as the tool for the first problem, paired with Coach Al for the second. The report presents the product as the top of the membership funnel.\n\nFeaturing the product in a market report put it in front of operators as part of a larger account story, not as a standalone feature announcement. It gave the product a clear job: bring in warm leads from outside the location, then move those contacts toward a membership.","state":"published","visibility":"public","showOnPortfolio":true,"publishedAt":"2026-10-28T22:20:02.308+00:00","isFeatured":false,"prompt":{"id":"6abfed2b-6eee-47f7-8836-7dfb78c505e9","text":"What changed because of this work?","key":"pursuit.lead.project","isCore":false},"pursuit":{"id":"dafc6459-5e98-4734-ac3f-d1108b9f7261","title":"Promotional Forms"},"skills":[{"name":"Go-to-Market Strategy","slug":"gtm-strategy","pillar":"Product & Strategy","color":"#4C8F97","credits":50},{"name":"Storytelling","slug":"storytelling","pillar":"Communication & Persuasion","color":"#F1B59D","credits":30},{"name":"Cross-functional Collaboration","slug":"cross-functional-collaboration","pillar":"Leadership & Collaboration","color":"#1F606D","credits":20}],"evidenceLinks":[]},{"id":"6057398d-2196-43c9-a4e2-f4b499161b8f","body":"I own Promotional Forms, a lead-capture product for car wash operators: https://ampmemberships.com/promotional-forms/\n\nA customer scans a quick response (QR) code or opens a link from signage, social, ads, or email, submits their name and contact details, and gets a promo code by text. The operator gets a new lead, and the customer gets a wash. Contacts stay in the platform for later campaigns.\n\nI took the product through definition and release. Audience segmentation filters, which let operators target by contact status, were the highest-value update so far. Pixel tracking and a website embed shipped so operators can follow each channel from form to redemption.\n\nI worked with the marketing team on the product's dedicated page on ampmemberships.com, linked above. I positioned it as top-of-funnel acquisition that brings in warm leads, and I wrote enablement material so the account team could sell it.","state":"published","visibility":"public","showOnPortfolio":true,"publishedAt":"2026-10-28T22:19:28.333+00:00","isFeatured":false,"prompt":{"id":"172c9fef-9078-46f1-bb57-7404e9e47a06","text":"What did you actually do here?","key":"pursuit.core.did","isCore":true},"pursuit":{"id":"dafc6459-5e98-4734-ac3f-d1108b9f7261","title":"Promotional Forms"},"skills":[{"name":"Product Management","slug":"product-management","pillar":"Product & Strategy","color":"#4C8F97","credits":60},{"name":"Go-to-Market Strategy","slug":"gtm-strategy","pillar":"Product & Strategy","color":"#4C8F97","credits":40}],"evidenceLinks":[]},{"id":"3ca1fdfb-f970-4d9e-8fac-817d1a472a3a","body":"I converted a $7,000 decommissioned ambulance into a fully off-grid home and remote office, which we called \"Mitty the Ambo,\" and lived in it full-time with my wife Christy and our dog Atlas for about sixteen months, covering roughly 50,000 miles across the U.S.\n\nI designed and built every system myself from scratch: a solar-powered electrical system, an integrated hot-and-cold water system with filtration, a dual-fridge setup on a custom sliding mount, custom modular table mounts built from aluminum scraps that doubled as a standing desk, and a window AC unit housed in a converted storage cabinet for under $400. Before building anything, I used cardboard prototypes to test mechanical concepts like the bed layout before committing to materials, guided by three design pillars I set for the whole project: reliability, modular functionality, and minimal friction.\n\nThe work got picked up by Business Insider and Tiny Home Tours, and became the basis for a three-part LinkedIn article series I wrote, \"What Living in an Ambulance Taught Me About Product Development,\" covering product foundations, user-centric design, and keep/kill/pivot decisions.","state":"published","visibility":"public","showOnPortfolio":true,"publishedAt":"2026-10-08T16:55:53.088+00:00","isFeatured":false,"prompt":{"id":"172c9fef-9078-46f1-bb57-7404e9e47a06","text":"What did you actually do here?","key":"pursuit.core.did","isCore":true},"pursuit":{"id":"0b93e2ff-37fa-4c1d-b0e3-c9c444e6b745","title":"Mitty the Ambo — Ambulance Conversion"},"skills":[{"name":"System Design","slug":"system-design","pillar":"Technical Craft","color":"#114B5F","credits":60},{"name":"Prototyping","slug":"prototyping","pillar":"Design & Creative","color":"#F18E6E","credits":40}],"evidenceLinks":[]},{"id":"5a8f3e04-ae3f-4a9a-8e47-6d0e120ec231","body":"I wanted to find a simple cardio experience that my wife would enjoy. We couldn't find an app that solved this problem without requiring an account, extensive configuration, or frequent interruptions.","state":"published","visibility":"public","showOnPortfolio":true,"publishedAt":"2026-07-30T01:54:03.227317+00:00","isFeatured":false,"prompt":{"id":"ab5550a0-dad1-40d9-8b1f-b3de1aa53162","text":"Why did this matter?","key":"pursuit.follow.why","isCore":false},"pursuit":{"id":"97df162d-978b-4abc-a20e-299e50db9178","title":"Building ZoneCue"},"skills":[],"evidenceLinks":[]},{"id":"0b6ac37d-659a-4d7a-844b-e988324b0dfb","body":"I created a website to market ZoneCue and am building out the app. I have tested it on my MacBook through a simulator, but I haven't tested it on a real device or with users yet.","state":"published","visibility":"public","showOnPortfolio":true,"publishedAt":"2026-07-30T01:54:03.227317+00:00","isFeatured":false,"prompt":{"id":"5ea0cdc5-8158-4229-893c-b84f6d618cad","text":"How did you approach it?","key":"pursuit.follow.how","isCore":false},"pursuit":{"id":"97df162d-978b-4abc-a20e-299e50db9178","title":"Building ZoneCue"},"skills":[],"evidenceLinks":[]},{"id":"a23e2e3e-5b0a-4fd7-9531-b06666ae69f4","body":"the Why is because I think this is cool","state":"published","visibility":"public","showOnPortfolio":true,"publishedAt":"2026-07-27T01:21:38.904073+00:00","isFeatured":false,"prompt":{"id":"ab5550a0-dad1-40d9-8b1f-b3de1aa53162","text":"Why did this matter?","key":"pursuit.follow.why","isCore":false},"pursuit":{"id":"ed599786-3b47-48ac-b255-0ed0e76b4f97","title":"Building Relme on v0.dev"},"skills":[],"evidenceLinks":[]},{"id":"41888083-4b21-45d8-aae2-c75c2800b75f","body":"I tackles this very carfully","state":"published","visibility":"public","showOnPortfolio":true,"publishedAt":"2026-07-27T01:21:38.904073+00:00","isFeatured":false,"prompt":{"id":"5ea0cdc5-8158-4229-893c-b84f6d618cad","text":"How did you approach it?","key":"pursuit.follow.how","isCore":false},"pursuit":{"id":"ed599786-3b47-48ac-b255-0ed0e76b4f97","title":"Building Relme on v0.dev"},"skills":[],"evidenceLinks":[]},{"id":"06574090-6139-45c3-904d-8e0377b8d594","body":"I run Buckets like a small product team, with AI coding agents doing the building alongside me. Claude and Codex work on separate branches, and I merge their work through dev, then staging, then production. Each major call gets a written decision record, 16 so far, and larger features get a written plan before any code.\n\nEvery change has to pass the same set of checks: linting, type checking, tests, a docs check, a secrets scan, and a dependency security audit. When four tests started failing intermittently under load with no related code change, I stabilized them and added a test that fails if the fix is ever lost. When the Codex review bot fails or hits its usage limit, a Claude review runs in its place.","state":"published","visibility":"public","showOnPortfolio":true,"publishedAt":"2026-07-18T02:56:40.753413+00:00","isFeatured":false,"prompt":{"id":"5ea0cdc5-8158-4229-893c-b84f6d618cad","text":"How did you approach it?","key":"pursuit.follow.how","isCore":false},"pursuit":{"id":"9d35142f-bd1e-493d-99d3-0e0b46f7e4e4","title":"Building Buckets"},"skills":[],"evidenceLinks":[]},{"id":"065e495c-8a08-4367-a504-0356e2606109","body":"While building ZoneCue, I started learning how to build with Codex, an AI tool, and I also began working with Apple Xcode for the first time. Xcode has been interesting and works well, but I’ve had to work through many nuances that I wasn’t familiar with. As I’ve built the app, I’ve also realized that I may have over-engineered some of the tests and deployment steps. I’m now refining the product and trying to simplify the deployment process so future deployments are cleaner. This experience has taught me to look not only at whether something works, but also at whether the supporting process is more complicated than it needs to be. I’m still working through the implementation, with the goal of producing the best possible solution while learning how to avoid unnecessary complexity in future work.","state":"published","visibility":"public","showOnPortfolio":true,"publishedAt":"2026-07-16T03:22:51.177+00:00","isFeatured":false,"prompt":{"id":"d0735b86-b7e5-421f-a31a-2c0840d3878f","text":"Describe a time when you embraced a new system, tool, or way of working that initially felt uncomfortable. What helped you adjust, and what did you learn about yourself through that transition?","key":null,"isCore":false},"pursuit":{"id":"97df162d-978b-4abc-a20e-299e50db9178","title":"Building ZoneCue"},"skills":[{"name":"Problem Solving","slug":"problem-solving","pillar":"Execution & Operations","color":"#111F2B","credits":60},{"name":"Process Improvement","slug":"process-improvement","pillar":"Execution & Operations","color":"#111F2B","credits":40}],"evidenceLinks":[{"url":"https://zonecue.vercel.app/","title":null}]},{"id":"be82c361-e57a-4f2c-a85c-d853aad02341","body":"This is just another test response","state":"published","visibility":"public","showOnPortfolio":true,"publishedAt":"2026-01-28T05:11:03.607+00:00","isFeatured":false,"prompt":{"id":"f69724e3-227d-426b-9631-5476a4d4f813","text":"Describe a time when you disagreed with a decision being made by your manager or leadership team. How did you express your perspective, and what was the outcome?","key":null,"isCore":false},"pursuit":null,"skills":[{"name":"Feedback Delivery","slug":"feedback-delivery","pillar":"Leadership & Collaboration","color":"#1F606D","credits":60},{"name":"Conflict Resolution","slug":"conflict-resolution","pillar":"Leadership & Collaboration","color":"#1F606D","credits":40}],"evidenceLinks":[]},{"id":"e9cafb11-2e36-44f8-a99c-06fa0ef0f1cd","body":"This is another one that I want to answer!","state":"published","visibility":"public","showOnPortfolio":true,"publishedAt":"2026-01-28T05:03:44.029+00:00","isFeatured":false,"prompt":{"id":"9d36eff5-2f64-4cc6-baa6-d5ecf04b8af3","text":"Give an example of a time when your team had to quickly change direction on a project. How did you respond, and how did it affect the final outcome?","key":null,"isCore":false},"pursuit":{"id":"ed599786-3b47-48ac-b255-0ed0e76b4f97","title":"Building Relme on v0.dev"},"skills":[{"name":"Cross-functional Collaboration","slug":"cross-functional-collaboration","pillar":"Leadership & Collaboration","color":"#1F606D","credits":60},{"name":"Data Pipelines","slug":"data-pipelines","pillar":"Data & Analytics","color":"#3D7F88","credits":40}],"evidenceLinks":[]}],"skills":[{"name":"Problem Solving","slug":"problem-solving","pillar":"Execution & Operations","color":"#111F2B","evidenceCount":3,"totalCredits":260,"responseIds":["2fe6de25-6837-4874-abd9-1973c9227861","5b06c586-fa31-42b1-a80b-e4a3a159e6b3","065e495c-8a08-4367-a504-0356e2606109"]},{"name":"Cross-functional Collaboration","slug":"cross-functional-collaboration","pillar":"Leadership & Collaboration","color":"#1F606D","evidenceCount":3,"totalCredits":180,"responseIds":["ae594734-f339-4eab-8bdb-948958a03c0d","63235200-8fc7-4f2d-8e41-5589932c9565","e9cafb11-2e36-44f8-a99c-06fa0ef0f1cd"]},{"name":"Product Management","slug":"product-management","pillar":"Product & Strategy","color":"#4C8F97","evidenceCount":3,"totalCredits":160,"responseIds":["81dcf2f8-6893-4d80-a2bf-bc4eb4738168","ba44998c-7800-4f5d-b929-70bf8fc840b9","6057398d-2196-43c9-a4e2-f4b499161b8f"]},{"name":"Process Improvement","slug":"process-improvement","pillar":"Execution & Operations","color":"#111F2B","evidenceCount":2,"totalCredits":100,"responseIds":["81dcf2f8-6893-4d80-a2bf-bc4eb4738168","065e495c-8a08-4367-a504-0356e2606109"]},{"name":"System Design","slug":"system-design","pillar":"Technical Craft","color":"#114B5F","evidenceCount":2,"totalCredits":100,"responseIds":["30280f2a-0df9-43ea-8356-4d77ee3d50c7","3ca1fdfb-f970-4d9e-8fac-817d1a472a3a"]},{"name":"Go-to-Market Strategy","slug":"gtm-strategy","pillar":"Product & Strategy","color":"#4C8F97","evidenceCount":2,"totalCredits":90,"responseIds":["63235200-8fc7-4f2d-8e41-5589932c9565","6057398d-2196-43c9-a4e2-f4b499161b8f"]},{"name":"Decision Making","slug":"decision-making","pillar":"Leadership & Collaboration","color":"#1F606D","evidenceCount":1,"totalCredits":60,"responseIds":["30280f2a-0df9-43ea-8356-4d77ee3d50c7"]},{"name":"Feedback Delivery","slug":"feedback-delivery","pillar":"Leadership & Collaboration","color":"#1F606D","evidenceCount":1,"totalCredits":60,"responseIds":["be82c361-e57a-4f2c-a85c-d853aad02341"]},{"name":"Conflict Resolution","slug":"conflict-resolution","pillar":"Leadership & Collaboration","color":"#1F606D","evidenceCount":1,"totalCredits":40,"responseIds":["be82c361-e57a-4f2c-a85c-d853aad02341"]},{"name":"Data Pipelines","slug":"data-pipelines","pillar":"Data & Analytics","color":"#3D7F88","evidenceCount":1,"totalCredits":40,"responseIds":["e9cafb11-2e36-44f8-a99c-06fa0ef0f1cd"]},{"name":"MVP Development","slug":"mvp-development","pillar":"Product & Strategy","color":"#4C8F97","evidenceCount":1,"totalCredits":40,"responseIds":["ba44998c-7800-4f5d-b929-70bf8fc840b9"]},{"name":"Prototyping","slug":"prototyping","pillar":"Design & Creative","color":"#F18E6E","evidenceCount":1,"totalCredits":40,"responseIds":["3ca1fdfb-f970-4d9e-8fac-817d1a472a3a"]},{"name":"Storytelling","slug":"storytelling","pillar":"Communication & Persuasion","color":"#F1B59D","evidenceCount":1,"totalCredits":30,"responseIds":["63235200-8fc7-4f2d-8e41-5589932c9565"]}],"stats":{"pursuitCount":5,"responseCount":17,"skillCount":13},"contributions":[{"pursuitId":"079e8ec1-8549-4efd-903b-219801381cb6","pursuitTitle":"Quick Pay functionality for European markets","pursuitSlug":"quick-pay-functionality-for-european-markets","ownerAlias":"sethgmail","ownerDisplayName":"Seth Jacob","roleLabel":"Product Manager","description":"Create a new web portal that allows customers to buy a car wash online and use it at a location, with the first customers in Europe.","objective":"Create a new web portal that allows customers to buy a car wash online and use it at a location, with the first customers in Europe."}]}