“How did you approach it?”

I tackles this very carfully

“Why did this matter?”

the Why is because I think this is cool

“Describe a time when you embraced a new system, tool, or way of working that initially felt uncomfortable. What helped you adjust, and what did you learn about yourself through that transition?”

I am a part of a product management team, and I have been learning how to use Power Automate. I am using Power Automate right now to help solve a data and reporting intake problem because they have been overwhelmed with tickets that come in. I automated tickets coming in to teams, and it automates creating an Azure DevOps ticket so they do not have to.

“What was the most consequential decision you made?”

I decided Buckets should have one priority order for everything, instead of a separate ranking inside each lane. Before, Boost, Balance, and Drain each kept their own ranks, and a reorder saved as separate edits. That couldn't give one reliable order, and it couldn't recover cleanly when an earlier move failed and a later one went through. Now every workspace has a single ranked list, numbered 1 to N. The lane and any filters only change which part of it you see, and one drag sets both the lane and the position. When the AI reprocesses a note, it keeps wherever I last placed it, even if I moved it while the AI was working. Moves can be undone. I rehearsed the database change first, took a private backup, and applied it to the live database on September 13. All 111 notes and 239 action items came through, and only the ordering data changed. Moves, reload, and undo passed in a signed-in session on desktop Chrome, desktop Safari, and Chrome with phone touch emulation. Testing on a physical iPhone and syncing across devices were still open items in my decision record.

“What changed because of this work?”

I helped create the Q3 2026 insights report with the marketing team, and Promotional Forms was one of the two products featured in it: https://insights.ampmemberships.com/ The report named two places growth stalled: keeping new customers coming in between discount waves, and knowing what happens in the lane. Promotional Forms was positioned as the tool for the first problem, paired with Coach Al for the second. The report presents the product as the top of the membership funnel. Featuring the product in a market report put it in front of operators as part of a larger account story, not as a standalone feature announcement. It gave the product a clear job: bring in warm leads from outside the location, then move those contacts toward a membership.

“What did you actually do here?”

I own Promotional Forms, a lead-capture product for car wash operators: https://ampmemberships.com/promotional-forms/ A customer scans a quick response (QR) code or opens a link from signage, social, ads, or email, submits their name and contact details, and gets a promo code by text. The operator gets a new lead, and the customer gets a wash. Contacts stay in the platform for later campaigns. I took the product through definition and release. Audience segmentation filters, which let operators target by contact status, were the highest-value update so far. Pixel tracking and a website embed shipped so operators can follow each channel from form to redemption. I worked with the marketing team on the product's dedicated page on ampmemberships.com, linked above. I positioned it as top-of-funnel acquisition that brings in warm leads, and I wrote enablement material so the account team could sell it.

“What did you actually do here?”

I converted a $7,000 decommissioned ambulance into a fully off-grid home and remote office, which we called "Mitty the Ambo," and lived in it full-time with my wife Christy and our dog Atlas for about sixteen months, covering roughly 50,000 miles across the U.S. I designed and built every system myself from scratch: a solar-powered electrical system, an integrated hot-and-cold water system with filtration, a dual-fridge setup on a custom sliding mount, custom modular table mounts built from aluminum scraps that doubled as a standing desk, and a window AC unit housed in a converted storage cabinet for under $400. Before building anything, I used cardboard prototypes to test mechanical concepts like the bed layout before committing to materials, guided by three design pillars I set for the whole project: reliability, modular functionality, and minimal friction. The work got picked up by Business Insider and Tiny Home Tours, and became the basis for a three-part LinkedIn article series I wrote, "What Living in an Ambulance Taught Me About Product Development," covering product foundations, user-centric design, and keep/kill/pivot decisions.

“How did you approach it?”

I created a website to market ZoneCue and am building out the app. I have tested it on my MacBook through a simulator, but I haven't tested it on a real device or with users yet.

“Why did this matter?”

I wanted to find a simple cardio experience that my wife would enjoy. We couldn't find an app that solved this problem without requiring an account, extensive configuration, or frequent interruptions.